Ryan Hartman over at Retechulous has a great post entitled 8 reasons why all real estate brokerages should have a wordpress based company blog site.
WordPress and Real Estate are a match made in tech marketing heaven if you ask me. WordPress’s flexibility, seo elements, and relative ease of use, coupled with an unbelievable community of users (and corresponding online documentation) have allowed it to become the world’s most popular content management system… And real estate agents in droves are using WordPress every day as the backbone for their entire online web marketing efforts.
But… there seems to be a relative low number of Brokers using wordpress to build web entities at the company level. Instead of going into why this is so, I think it might be better to illustrate the reasons why most real estate brokers should consider scrapping their current site favor of something WordPress based.
I pared it down one reason to use the perfect number 7.
So here they are:
The 7 reasons why every real estate brokerage should use WordPress as a blog site.
1. Save Money on Hosting
Some real estate brokers are being charged $300 a month to have their sites hosted. With WordPress, hosting is relatively cheap. Actually here at RealSocialPros, we have a sweet plan where we setup your site with a premium theme like Thesis or Genesis and host it for just $19 per month.
2. Save Money on Website Maintenance Fees
He mentions that some of the same brokers who are paying $300 a month for hosting fees are also being charged $100 an hour for any edit done on the site. With WordPress, we set you up so that you have easy and quick access to your site. YOU or someone in your real estate office can make the changes quickly and easily. There are definitely some modifications out there that most real estate brokers won’t feel at ease doing, but you can find help for free or inexpensively.
3. WordPress Plugins for Realtors!
The good news is that there is a plugin for anything real estate brokers could humanly need. There are plugins for YouTube videos, Facebook connect, LinkedIn, Twitter, showcasing listings, and more. One of my favorites is the IDX integration which shows all of the property on the MLS. There are forms for lead capture and area stats from Zillow. There are tons of bells and whistles you can add to your WordPress for Real Estate Site.
4. Inexpensive Design
There are tons of WordPress themes and templates available. Some of these themes work better for real estate than others. We really like Thesis which is what this site runs on, and Genesis which we also use to setup sites for real estate brokers. The images on this post are examples of sites we can setup for you. You don’t have to pay thousands of dollars for a cool design. We charge just $98 to setup your domain name, your email, your site, install your Premium theme, add all of the social media plugins you need, and we can even help out with IDX integration. Shoot us an email at info@realsocialpros.com or
Click here to get your personalized, social media optimized site set up today.
5. Search Engine Optimization
The great thing about WordPress is that it is designed to be search engine friendly as soon as it is installed. You won’t have to hire some search engine guru or pay tons of money every month to “get your real estate site on the first page of Google”, like the phone calls we have all gotten! There are some sweet plugins and other tricks that will make your WordPress site even more search engine friendly.
6. WordPress is perfect for creating a niche, neighborhood, agent, or “special offer” sections.
What is this? Well if you need to do something like setup a special “foreclosure” site. We can actually go in and setup a special page with customized headers, sidebars, navigation, and the works on your same domain and install and make it so that “it just works”.
7. Gain dominance in your market by leveraging agent created content.
One of my favorite parts about using a WordPress site is the fact that all of the agents in your brokerage or office can participate in one place that helps all of you get more real estate leads from buyers and sellers.
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