7 Sources for Realtor and Real Estate Website Posts – Part 3

August 20, 2011 By 2 Comments
Material for realtor and real estate blog posts

Material for realtor and real estate blog postsWe covered in the first part of this series the importance of new listings for blog posts.  Then in Part 2 we discussed getting market reports from MLXchange (this is one of our most popular posts yet) .  Today we hit part 3:

How to use Realtor.org for great Real Estate Website Posts

Now the first thing we have to do is make sure that we all know the difference between Realtor.com and Realtor.org.  Realtor.com has listings for rentals and sales of residential properties.  It is mainly designed with the consumer in mind.  Realtor.org is a website designed for Realtors and other real estate professionals.

It doesn’t matter if you are a Realtor, mortgage loan officer, title company, appraiser, or other real estate professional, there is tons of good reports and articles on Realtor.org.

Start out on the home page to see videos, news, and statistics.

News Releases

I like taking a peek at the news releases for updates on the real estate market that can be used in a website post or page.  You can even setup a rss feed for these.

Realtor TV or Videos

Be sure to go to http://www.realtor.org/technology/realtortv to check out a ton of videos that you can watch to get great ideas, or just share them on you site for your clients to see.  This is a very powerful tool for driving new website leads to your site.

Research and Statistics

As Realtors and real estate professionals, one of the best things to put on a WordPress site or other site is research and statistics.  Buyers and sellers love to see these and get a quick glimpse at what is happening in the market.

Realtor.org has a whole section at http://www.realtor.org/research/research/reportsstatistics.  You can see market forecasts, economic indicators, and other reports.  Be sure to check these out on a weekly basis.

If you don’t have enough with these three sources, there are podcasts and other info you can only access with your NRDS number.  Check out all of these on realtor.org.

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7 Sources for Realtor and Real Estate Website Posts – Part 1

August 2, 2011 By 3 Comments
7 Sources of Realtor and Real estate blog posts - new listings

7 Sources of Realtor and Real estate blog posts - new listingsI get a question from Realtors and other real estate professionals who are getting a new WordPress site almost everyday:

Where can I get a constant feed of ideas for quality posts on my real estate website?

I have a few things that I really like and I would recommend using a combination of these.

1. New listings are great for posts

Whenever you get a new listing be sure to include it on your website.  But don’t just put the usual boring listing information.  Put some fun, quirky information about the home that might not be found anywhere else.  You want to be sure that your descriptions and comments are using the keywords you are trying to get google page rankings from.  If you are looking for ranking in a neighborhood like “Shadow Valley”, the be sure to include the phrase “Shadow Valley” as often as you can without it getting spammy.

Be sure and include new listings from other agents.  I have actually contact me fellow agents and told them that I am going to include some information from the MLS listing, and invite your fellow agent to do a guest blog.

What? My competitor?

Absolutely.  Have them write-up a blog post and include some photos that aren’t on the MLS or a link to a video. You don’t want the agent to go on a rampage about how they are the best agent in the world, but do put a link to their website.  You will give a little free publicity to the other agent, but you will help set up YOUR site as THE source for information in your market.

How to use new listings for posts:

  • Setup a search in your MLS software, MLXchange, or IDXbroker to email you with any new listings.
  • Copy the information from the MLS listing and use the photos. (including the proper credits)
  • If it is a fellow agent, call or email and ask them if they would like to write a post for you or at least if they have other photos, videos, etc. that you could include.
  • Make sure that you get the new property on your site within a day or two of the listing becoming active.
  • Post the new information to LinkedIn, Facebook, Twitter, Google Plus and any other social networking sites you use.
  • Lastly, post a comment below this article with a link back to YOUR website!

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