We covered in the first part of this series the importance of new listings for blog posts. Then in Part 2 we discussed getting market reports from MLXchange (this is one of our most popular posts yet) . Today we hit part 3:
How to use Realtor.org for great Real Estate Website Posts
Now the first thing we have to do is make sure that we all know the difference between Realtor.com and Realtor.org. Realtor.com has listings for rentals and sales of residential properties. It is mainly designed with the consumer in mind. Realtor.org is a website designed for Realtors and other real estate professionals.
It doesn’t matter if you are a Realtor, mortgage loan officer, title company, appraiser, or other real estate professional, there is tons of good reports and articles on Realtor.org.
Start out on the home page to see videos, news, and statistics.
I like taking a peek at the news releases for updates on the real estate market that can be used in a website post or page. You can even setup a rss feed for these.
Realtor TV or Videos
Be sure to go to http://www.realtor.org/technology/realtortv to check out a ton of videos that you can watch to get great ideas, or just share them on you site for your clients to see. This is a very powerful tool for driving new website leads to your site.
Research and Statistics
As Realtors and real estate professionals, one of the best things to put on a WordPress site or other site is research and statistics. Buyers and sellers love to see these and get a quick glimpse at what is happening in the market.
Realtor.org has a whole section at http://www.realtor.org/research/research/reportsstatistics. You can see market forecasts, economic indicators, and other reports. Be sure to check these out on a weekly basis.
If you don’t have enough with these three sources, there are podcasts and other info you can only access with your NRDS number. Check out all of these on realtor.org.
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