We have had a lot of folks who read the first part, about using listings, of this 7 part series entitled:
Sources for Realtor and Real Estate Website Posts
We assume that you are looking to get Google ranking, so you are using WordPress. We also hope that you have had us do our magic and make you one of our first page of Google sites.
#2 Monthly market reports from MLXchange, MLS, or Escrow companies
Every MLS software has access to some neat historical reports that can be used by Realtors and real estate professionals for great website post ideas from Las Vegas to Orlando or even in Calgary.
For example, on MLXchange, you can do a search, then from the results screen, you will see a small button on the bottom right hand of the screen that says “statistics”. Just click on the “statistics” button to get some cool info about your niche market. I like sorting mine out by status, then I can show some great reports to my sellers or prospective sellers.
Print these reports out as a PDF, then you can upload them to your website or real estate blog. Then get to your blogging screen and write down the two or three top real estate trends that you see. For each of these trends, write-up a post about how you feel about the trend, how it will affect sellers, and how buyers are impacted by the real estate trend.
These market reports can be for your county, your city, or even your niche neighborhood. Again using the example of “Shadow Valley”, you could put a blog post entitled “Shadow Valley Home sales July 2011 – Market Report”. Then include the data, graphs and other information that you get. Give your readers a teaser with a place to download the whole enchilada if they want it.
Besides the raw data, you want to include some commentaries about it. What do the numbers mean for your clients? Are prices rising or falling? Give them a succulent summary of what is happening.
Be sure to include a nice photo at the top of your post.
These market reports are also a great tool for email lead capturing. Just put a sign-up at the bottom of the page like we have here. Then tell your real estate blog readers to just fill out their email address to get the report.
If you want a 60 minute training session for just $50, where we walk you through setting up these reports on your MLXchange, just click on the PayPal button below then go to my profile at tungle.me/jamescall.
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I have had contact from a bunch of real estate agents since then telling me it is too hard to follow, or they just aren’t that tech savvy, or they would just rather go out and sell a foreclosure to their favorite investor! So today, I am going to show you 3 ways to setup MLXchange on your laptop.
