I get a question from Realtors and other real estate professionals who are getting a new WordPress site almost everyday:

Where can I get a constant feed of ideas for quality posts on my real estate website?

I have a few things that I really like and I would recommend using a combination of these.

1. New listings are great for posts

Whenever you get a new listing be sure to include it on your website.  But don’t just put the usual boring listing information.  Put some fun, quirky information about the home that might not be found anywhere else.  You want to be sure that your descriptions and comments are using the keywords you are trying to get google page rankings from.  If you are looking for ranking in a neighborhood like “Shadow Valley”, the be sure to include the phrase “Shadow Valley” as often as you can without it getting spammy.

Be sure and include new listings from other agents.  I have actually contact me fellow agents and told them that I am going to include some information from the MLS listing, and invite your fellow agent to do a guest blog.

What? My competitor?

Absolutely.  Have them write-up a blog post and include some photos that aren’t on the MLS or a link to a video. You don’t want the agent to go on a rampage about how they are the best agent in the world, but do put a link to their website.  You will give a little free publicity to the other agent, but you will help set up YOUR site as THE source for information in your market.

How to use new listings for posts:

• Setup a search in your MLS software, MLXchange, or IDXbroker to email you with any new listings.
• Copy the information from the MLS listing and use the photos. (including the proper credits)
• If it is a fellow agent, call or email and ask them if they would like to write a post for you or at least if they have other photos, videos, etc. that you could include.
• Make sure that you get the new property on your site within a day or two of the listing becoming active.
• Post the new information to LinkedIn, Facebook, Twitter, Google Plus and any other social networking sites you use.
• Lastly, post a comment below this article with a link back to YOUR website!

Be sure to check out the second, or third parts of this series, and share this with Facebook, Twitter, or LinkedIn buttons below!

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