The National Association of Realtors and Realtors in general are famous for posing the question “Is it better to Rent or Own?” then there are tons of reasons showing why buying is better than renting. But do they practice what they preach?
What about Internet marketing? Are real estate professionals owning their brand or are they “renting space”.
The secret to successful Internet Marketing is to drive clients to your site through inbound marketing.
I was just on LinkedIn and responding to a question that Frank put out:
I am looking to take advantage of Internet Marketing. Looking for advertisement and Lead Generation. Checked out several: Real Estate Animals (Expensive), Trulia (INTERESTED), and Zillow.
Looking for recommendations and feedback. Wanting the most offered for the price. Just started working with clients that were searchin on Zillow. All the properties they had interest in seeing were off the Market. Please advise
Here is my response to Frank:
I did some internet marketing with some of these sites, Google, and Facebook. Frank, I want to tell you that the secret to making all of this work is to have good inbound marketing.
You want to OWN not RENT space for your clients. When you are paying these folks for ads, the leads stop when you stop paying rent. You want to post on your website.
At http://RealSocialPros.com where I blog 2-3 times a week and I can see the traffic and the google rankings coming in.
If you use us, or someone else, get a good SEO optimized website that YOU control. post about your stuff, or what you are doing, real estate in your city or subdivisions, and let Google do the rest. It will take a little time, but within days or weeks, you will see something happen and you will start getting organic traffic and leads from those folks.
It takes longer, and is more work, but it is cheaper and better.
I am going to write a post about the secrets to successful blogging for real estate agents, but for now, there are some basic things you need to keep in mind.
- You want all of your marketing to point back to your website/blog. This is what YOU own.
- If you use sites like LinkedIn, Facebook, ActiveRain, RealTown, Zillow, Trulia or even Realtor.com, just be sure all of it comes back to YOUR own real estate website or blog.
- Pick a niche. Don’t try to use the keywords “residential real estate” or “Miami real estate”. Those are TOO huge. Get something small that you can defend. Try “Rogers real estate” or “Shadow Valley homes”. Those are small enough to own.
- When you start your site post often and use keywords so you develop some credibility.
- Include a photo in each post.
- Use an IDX feed like IDXbroker. This puts all the homes in your MLS on your site and really drives leads to you. (and gives you marketing materials)
- Post a video for at least every 10 posts.
We will stop with those 7, but I am going to make a series about how to get more leads to your real estate website or blog.
Be sure to invest time developing your own site or hire someone to do it. We can do it for you. The great thing is that as your site moves up the search engine rankings, you will get more and more traffic and spend less and less money. You will also get better more focused leads.
If you want to have us setup a great Real Estate lead producing website using an IDX feed just click here.
Sign up here to get your Website with IDX and get valuable leads
just click here at idx.realsocialpros.com and signup today!
