Content Creation for SEO

content-is-king 2

content-is-king 2Content is King

Right now in the real estate and business world we are hearing the expression “Cash is King”.  In the internet search and SEO world, “Content is King”. It doesn’t matter if you are interested in SEO, page rankings, providing a great user experience, or you just have a ton of great information to share, providing interesting content is the best way to provide value to your website. We provide the following services to to help you develop great content:

  • Content Coaching – We teach, practice, evaluate, then repeat until you are a Content Master
  • Email Marketing – We help you import your email list, organize groups, and get the messages out
  • Social Network Content – Custom Facebook pages, Twitter feeds, even LinkedIn articles
  • Blog Content – We will actually provide the blog content for you and help you get some “Google Juice” flowing on your website

Many people don’t understand the importance of developing original and worthwhile content.  You can share your unique viewpoints and experiences in order to draw your clients and prospects closer to you.  This provides incredible, long-term benefits to your business.

Why Google? Why Content?

Back in the early days of the internet, anybody could go out and buy a bunch of ads, or later, buy a ton of Google ads, and get gobs of traffic to their website.  The rules have changed.  Less than 5% of people searching for information on Google are clicking on the “paid sponsor” links. Why not? Some people just don’t trust paid advertisements.  Sometimes the ads don’t really match up with what people are really searching for.  Your clients and prospects are not just searching “real estate” like in the olden days.  They are searching “Las Vegas homes for under $100,000″.  Their searches are more specific and more local than ever before. People know that the best information is what Google serves up as “organic search results” not the paid sponsors.  Everyone wants the best information from a trustworthy source.  We help you become that source.

Get Results

Whether you want us to help you get the results you need, or you want us to manage the it all for you, we are setup to meet your needs and resources.

WordPress for Real Estate and IDX Advanced Search Fields

WordPress for realtors IDXbroker advanced

WordPress for realtors IDXbroker advancedWe have had some realtors from the Las Vegas Nevada, and Florida Regional MLS area ask about setting up some advanced search field labels in their WordPress for Real Estate and IDX enabled website.

Here is some info that could be a huge help for configuring those fields.

If you have WordPress or IDXbroker on your Realtor website, and would like us to help you out with this, just fill out the form below and we will give you a free 15 minute “tune-up” on your IDX configuration.

 

 

Advanced Search Field Labels

Your MLS provides many Advanced Search fields that allow you to narrow a search to specific criteria. Navigate to Customize -> Advanced Search if you would like to customize the fields and field names that appear on your Advanced Search page. When we map the Advanced fields for an MLS, we assign standard labels that make sense for most websites. In some cases, you may want to re-name these fields to adapt to visitor feedback. This is very easy to do. Simply rename your advanced fields by clicking the Manage Column Labels link in your Advanced Search Management.

You will be taken to a list of all of the available advanced fields provided by your MLS via IDX. The Default Label column displays the field name as it displays on your IDX pages. The Custom Labelcolumn allows you to type in your own custom labels for each field and override the default labels. Simply type your new label into the Custom Label field, and save your settings.
Now view one of your IDX property detail pages to see your new field name in action!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you have WordPress or IDXbroker on your Realtor website, and would like us to help you out with this, just fill out the form below and we will give you a free 15 minute “tune-up” on your IDX configuration.